What started off as a Malaysian esports initiative back in 2016 has grown into a South East Asian (SEA) giant in 2017. Red Bull Malaysia (RBM) has upped the ante for Red Bull Coliseum (RBC), its tournament platform, with an increase in the number of game titles, enabling 5 key countries in SEA to participate and doubling its prize pool from RM 50,000 in Season 1 to RM 108,000 in Season 2.
RBC will maintain its three core game titles, Dota 2, Counter-Strike: Global Offensive and FIFA ’16 (now FIFA ’17) and add two emerging game titles, Overwatch and FIFA Online 3. The prize pool is as follows:
RBM aims to strengthen its community reach and promote friendly, yet intense competition in 2017. Gamers from all over SEA can participate in RBC’s tournaments in addition to RBM’s five core countries: Malaysia, Singapore, Thailand, Indonesia, and Philippines for Season 2.
Jate Samathivathanachai, Executive Director of Strategy and Investments, Red Bull Malaysia.
Jate Samathivathanachai, Executive Director, Strategy, and Investments stated “Here at Red Bull Malaysia, we believe in continuous improvement so in a nutshell, here’s what RBC Season 2 will look like: 5 games, 5 countries, over 5,500 players and a RM 105,000 prize pool. We also believe in synergy and will be looping in four blue-chip partners who’ll help us make Season 2 an unforgettable one.”
The Red Bull Malaysia Esports initiative has a vision to improve the local esports community and competitive scene by providing a stable platform to allow aspiring competitive gamers to accelerate their growth. Staying true to this vision, RBM has announced a partnership initiative to bring together like-minded brands in the industry to give RBC an explosive start to 2017. Partners for RBM’s Esports Initiative in 2017 include Micro-Star International (MSI) – a leading gaming laptop brand as the official laptop partner, Digi Telecommunications – one of three telecommunications giants in Malaysia as the official streaming partner and Logitech – a leading gaming peripherals brand as the official peripherals partner. Adding to the blue-chip list is publishing giant Garena Malaysia, who will collaborate with RBM on FIFA Online 3, and Gamesbond, who will be hosting this year’s FIFA ’17 tournament at their premises.
From left to right: Adrian Gaffor - Managing Director (Fallout Gaming), Michael Chung – Head of Gaming & Direct Operator Billing (Digi Telecommunications), Mohd Muhaymin- Head of Activation & Sponsorship (Digi Telecommunications), Jate Samathivathanachai - Executive Director of Strategy and Investments (Red Bull Malaysia), Arthur Ang- Business Insight & Consumer Engagement Manager (Red Bull Malaysia), Pia Huang – Notebook Marketing Manager (MSI Malaysia), KP Sim- Country Manager (Logitech Malaysia, Philippines and Brunei), Muhd Farouq – Host.
The RBM Esports initiative consists of two platforms; RBC, the tournament arm, which commences in July 2017 and Red Bull Esports Zone (RBEZ), an “always on” content hub for the esports community.
The RBM 2017 Esports press launch was one to remember and we look forward to your joining us for a great RBC Season 2.
Till next time at RBEZ,
Red Bull, Charge Ahead!